Who are we?

Bright Blue Foods Limited is a leading manufacturer of retailer own brand and licensed brand cakes and pastries in the Fast-moving consumer goods (FMCG) sector.

We are passionate about our products, and have the operational capabilities to make an extensive range, including; mince pies, mini rolls, swiss rolls, slab cakes, jam tarts, fruit pies, biscotti, celebration cakes, cupcakes, fairy cakes and fruit cake. Around 1 in 12 cakes sold in the UK are made by us.

We employ over 1000 staff across 4 factory sites and we pride ourselves on having a truly diverse and well integrated workforce. We aim to provide a positive working environment and are an equal opportunities employer.

Last year we made:

158 million fairy cakes - if these were lined up side by side it would reach a distance of 6,000 miles...the same distance as the UK to Hong Kong!

198,000 tray bakes - this is enough square meters enough to cover every football pitch in all UK Football Leagues (all 392 of them... 4 times over! This would also weigh the same as 15 double decker buses.

Over 48 million mince pies - if these were stacked up this would be over 3.6 million metres high …the same distance to the top of mount Everest and back 204 times

1.2 million chocolate rolls every week; side by side this would stretch from London to New York!

Fairy Cakes Manufacturers

Who do we supply?

We have a wide customer base, including the following prominent UK retailers

Supply to Tesco, Asda, Sainsburys, Marks & Spencer, Lidl, Morrisons, Aldi, Iceland and Booker


Head Office - Blackburn

Before the current Blackburn bakery moved to its current location in Shadsworth Business Park, it was located on Crossfield Street in Blackburn. The bakery is a 5,574m facility based on a 2.25 acre plot. The site produces mini rolls, fruit pies, mince pies and Swiss rolls.

Blackburn is also the home of our head office functions including NPD, HR, H&S, Technical and Finance.

Blackburn Bakery - Cake Bars, Bakewells, Swiss rolls, chocolate rolls

Shadsworth Bakery - Blackburn

Located across the road from the ‘Blackburn’ site, Shadsworth bakery is a 1,394m facility based on a 0.9 acre plot that produces unit cakes, slab cakes, Bakewell tarts, fruit and mince pies

Shadsworth Bakery - Mince Pies, Apple Pies, Tarts and Bakewells

Bradford Bakery - Bradford

The Bradford bakery was previous called Yorkshire Cottage Bakery and is based at City Road, close to the centre of Bradford. The bakery is a 3,242m facility on a 1.42 acre plot and produces fairy cakes, cupcakes, tray bakes and loaf cakes.

Bradford Bakery - Mass manufacturer of fairy cakes, tray bakes and miranda cake

Cukiernia Mistrza Jana (CMJ) - Poland

Cukiernia Mistrza Jana (CMJ), our bakery in Szczecin, Poland is an 8,000m facility that makes pies, tarts, jam tarts, swiss rolls & mini rolls. There is also a centre for decorated cake that was set up in 2013 to produce decorated celebration and Christmas cakes.

Cukiernia Mistrza Jana Bakery - mass productions of Celebration and Christmas cakes


ICELAND LUXURY MINCE PIES, from BBF, have been awarded a Gold Q in the Quality Food Awards 2016

15th November 2016

Iceland Luxury Mince Pies have been awarded a Gold Q in the Quality Food Awards 2016
Gold Q in the Quality Food Awards 2016

Iceland Luxury Mince Pies, produced by BBF, have won gold in the 37th Quality Food Awards, held at London’s Grosvenor House Hotel on 10th November.

Iceland Luxury Mince Pies incorporate an all butter pastry, with a luxurious fruity Mincemeat, blending pieces of Bramley apple, sweet vine fruits, festive spices, warming brandy and a splash of Kentish Cider. The product will be available in Iceland stores across the UK this Christmas. "We are delighted to have won the Gold Christmas Quality Food Award", said Jonathan Lill, CEO at BBF, "We strive to ensure our Mince Pies are made using the most premium ingredients, and feedback from our customers is extremely positive, we are glad the judges thought so too."

Organised by Metropolis Business Media, group publisher Helen Lyons comments, "Now in its 37th year, these prestigious awards are perfect for small and large producers alike."

"What sets us apart is the impartiality and rigour of the judging process, which rightly sits at the heart of everything we do - it means people buying products with the Q Mark know they are choosing the best in the market."

Over 85 QFA categories range from ambient, through chilled and frozen products; seasonal goods; hot and cold beverages; meals, snacks and confectionary; sweet and savoury items – and all winners will be able to benefit from the high-powered marketing opportunity.

Sponsors for the QFA Awards include leading food packaging manufacturer provider Graphic Packaging International, Invest NI and Bwyd a Diod Cymru/ Food and Drink Wales and NFU Mutual.


8th September 2015

Treacle Tart Manufacturer
Treacle, Bakewell tart and Swiss Roll Manufacturer

Endless LLP completed its 10th investment of 2015, with the acquisition of Bright Blue Foods Limited (“Bright Blue”) for an undisclosed value. Headquartered at its two bakeries in Blackburn, Bright Blue also operates from Bradford and Poland and employs more than 700 permanent staff. With sales expected to exceed £70 million this year, Bright Blue is a significant player in the private label and ambient cake market in the UK, manufacturing a wide range of bakery products including mince pies, celebration cakes, swiss rolls and cake bars.

In addition to providing high quality private label cakes for Tesco, M&S, ASDA, Aldi and Morrisons, Bright Blue has developed a strong and growing branded business with Aunt Bessie and Mars. Bright Blue is also one of the largest manufacturers of mince pies and Christmas cake in the UK.

Di Walker, who works with Endless at Karro Food Group, joins the Board as Non-Executive Director. Steve Crossley, who joined Bright Blue in October 2014, will continue to lead the business as Chief Executive Officer. NBGI will continue to back Bright Blue as a co-investor alongside Endless, having led the original management buyout from McCambridge Group nearly three years ago.

In December 2014, Endless announced it had raised a new fund of £525 million to invest in buyouts, non-core acquisitions from larger groups and refinancings. The fund is supported by a range of global investors, including some of the best known universities and the family offices of some of the most successful entrepreneurs in the world. Endless has invested more than £150 million in UK businesses in the year to date, including recent investments in the management buyouts of High Street TV, Essential Fleet Services and Imtech UK.

Steve Crossley commented: “We have a strong, well invested business with real competitive advantages and we are delighted that Endless is keen to back our growth plan. Our recent bakery rationalisation in the UK and expansion in Poland gives us an opportunity to provide our customers with a compelling proposition and we have high aspirations for the future. This is an exciting time for everyone at Bright Blue Foods and we intend to take full advantage of the support provided by our new investors.”

Mathew Deering, Partner at Endless, commented: “We are delighted to have the chance to back Bright Blue and support Steve and the team’s ambitions to take a long established North West business forward. We are also delighted to welcome Di Walker to the Board to complement the existing team. Bright Blue has a high quality reputation for its product quality and range of capabilities and we are excited about the plans to enhance this further.”

The Endless deal team was led by Mathew Deering, Richard Harrison and Adam Keasey. Endless was advised by Addleshaw Goddard (Andrew Smith, Richard Chere and Tim Taylor). Bright Blue Foods and its management team were advised by Squire Patton Boggs and Pinsent Masons respectively.


Here at Bright Blue Foods, we have a set of core values that incapsulate the way in which we work together, to achieve success for the business and create a positive working environment.


bullet pointWe are one team, always respectful of our colleagues

bullet pointWe will treat each other with dignity and respect

bullet pointWe will always be open and honest

bullet pointOur people are important and their opinions are valued

bullet pointWe will behave with integrity in everything we do


bullet pointWe own issues, find solutions and deliver on our commitments

bullet pointAs a team we have a responsibility to support each other

bullet pointWe will empower people to seek solutions and make timely, effective decisions

bullet pointWe will continuously improve in everything we do

bullet pointWe will take responsibility for our actions


bullet pointWe strive for excellence in everything we do

bullet pointWe will support and develop our people

bullet pointWe will invest in the best processes and systems

bullet pointWe will deliver excellent quality and service

bullet pointWe will achieve great results for our stakeholders

It's how we work together


Head Office

Bright Blue Foods
Sett End Road

Tel: 01254 277700

E-Mail: info@brightbluefoods.com